When Afrobeats star Mr. Eazi encountered a painting by Benin-based artist Patricorel in a hotel lobby, it reshaped his perspective on the connection between visual arts and music. “I saw this piece of two skeletons sitting on a bench… it was about love… ‘til death do us part. And I realized that visual arts could represent the emotions in (my) songs,” Mr. Eazi explained in an interview with CNN. This revelation inspired Mr. Eazi to embark on a journey to create a “multi-sensory experience” that marries his music with the vibrant world of African art.
For his latest album, “The Evil Genius,” Mr. Eazi commissioned artwork for each of the 16 tracks from artists across Africa, resulting in a pan-African collaboration that spans Zimbabwe, South Africa, Benin, Togo, Nigeria, Ghana, Cameroon, Senegal, and Kenya. This album is a musical odyssey and a visual feast that will be exhibited internationally in galleries in Accra, Lagos, London, and New York. In doing so, Mr. Eazi is redefining the boundaries of music and art, proving that the two can coexist and enhance each other in celebrating African culture.
But “The Evil Genius” is more than just an album; it is a deeply personal narrative that delves into Mr. Eazi’s experiences with success, fear, family, religion, and relationships. It reflects his internal battle with external perceptions and is a testament to his evolution as an artist who has worked with icons like Beyoncé and J Balvin. The album’s opening song, “OLÚWA JỌ̀,” perfectly encapsulates this thematic exploration, blending a prayerful plea with a powerful visual by Nigerian artist Tammy Sinclair.
Through this project, Mr. Eazi is breaking down the barriers that often separate art from the general public, making it accessible and relatable to a broader audience. “We’re dropping the barriers (to) consumption,” he remarked. As the global profile of African creativity continues to rise, artists like Mr. Eazi are at the forefront of reclaiming their cultural identity and showcasing the richness and diversity of African art to the world.
Mr. Eazi’s “The Evil Genius” is a groundbreaking collaboration that seamlessly integrates music and art, creating a unique experience celebrating African culture. It is a testament to the power of creativity and the endless possibilities that arise when different mediums come together. As Mr. Eazi rightly says, “That’s culture, that’s the flood. Hitting people in life with unabashed, undiluted Africanness and pride.” It is an exciting time for African artists as they continue to shape their narratives and make their mark on the global stage.
