M&M’s, the popular chocolate candy brand, recently announced that it will be taking an “indefinite pause” from using its candy-coated mascots following a controversy last year and will instead be using actor Maya Rudolph as its spokesperson.
The decision has been met with mixed reactions online, with some users expressing disappointment at the removal of the previous “spokes candies” and others welcoming the change.
The brand stated that the decision was not in reaction to the backlash but had been in the works for a while and that they are confident that Rudolph will “champion the power of fun to create a world where everyone feels like they belong.”
M&M’s announced on Monday that it will be taking an “indefinite pause” from using its candy-coated mascots following last year’s mascot refresh controversy.
The company stated in a tweet that they did not want to be “polarizing” and will instead be using actor Maya Rudolph as their spokesperson, as she is someone “America can agree on.”
There was no immediate response from Rudolph’s representatives regarding the announcement.
Actor Maya Rudolph, who has been chosen as the new spokesperson for M&M’s, expressed her excitement to represent the brand in a Super Bowl ad that will air on February 12th.
She stated, “I am a lifelong lover of candy, and I feel like it’s such an honour to be asked to be part of such a legendary brand’s campaign.”
An M&M’s representative confirmed that Rudolph’s debut as the brand’s spokesperson would be during the Super Bowl.
M&M’s has announced that actor Maya Rudolph will be their new spokesperson and that their previous “spokes candies” will be stepping away from the role to pursue other passions.
The move comes after the company’s recent “Flip the Status Quo” campaign, which aimed to raise money for women in creative industries and featured limited-edition candy bags with the three female “spokes candies,” received backlash from right-wing outlets like Fox News.
An M&M’s spokesperson stated that the decision to change their spokesperson was not in reaction to the backlash but had been in the works for a while.
The brand also stated that they “definitely didn’t think it would break the internet” and that they are confident that Rudolph will “champion the power of fun to create a world where everyone feels like they belong.”
The announcement of Maya Rudolph as the new spokesperson for M&M’s was met with mixed reactions online.
Some users expressed shock and disappointment at the removal of the previous “spokes candies,” while others welcomed the change.
Some fans liked the change, while others felt M&M’s should have gone with another celebrity.
Some users online made reference to the Super Bowl tie-in and compared it to the death of Mr. Peanut in a pre-Super Bowl ad in 2020 by Planters.
Additionally, some comments criticized the move as a way to distract from the backlash M&M’s had received from the “Flip the Status Quo” campaign.
Some users also questioned the choice of Rudolph as the new spokesperson, with some suggesting that other celebrities would have been a better fit.
While some users were excited to see Rudolph as the brand’s new face, others were disappointed with the change and removal of the previous mascots.
M&M’s decision to replace its candy-coated mascots with actor Maya Rudolph as their new spokesperson is a significant change for the brand.
While some fans are excited to see Rudolph as the face of the brand, others are disappointed with the removal of the previous mascots.
The announcement also received mixed reactions online, with some users expressing disappointment and others welcoming the change.
It remains to be seen how the brand will fare with this new direction and how Rudolph’s addition to the team will be received by the public.
The brand has also mentioned that this move is not in reaction to the backlash but had been in the works for a while.