ByteDance, the parent company of popular social media app TikTok, has launched a new photo-based app called Lemon8. The app includes short-form videos similar to those posted on TikTok and has already gained traction in Asian markets. The app has also seen around 290,000 downloads in the United States, with the majority happening in late March.
Lemon8’s Features
Similar to TikTok, Lemon8 has two main sections for users to browse content. The “following” section allows users to see content from creators they follow, while the “For You” section provides recommendations for other posts based on the user’s interests.
Job Opportunities
ByteDance is currently seeking job applicants for U.S.-based roles to help grow Lemon8’s partnerships with influencers in areas such as beauty, food, health, and more. This move signals the company’s intention to expand the app’s reach and attract more users.
CapCut Popularity
ByteDance’s CapCut app, which allows users to edit and create short-form videos, has also been listed as one of the most popular apps on Apple’s app store in the United States. With both Lemon8 and CapCut gaining popularity in the US, ByteDance seems poised for further success in the country.
The RESTRICT Act
However, there may be potential obstacles for ByteDance and its apps in the US. The Commerce Department could be empowered to review and potentially limit foreign threats to technology platforms, including apps like Lemon8, if the RESTRICT Act, a Senate bill with bipartisan support, is passed.
While it is unclear whether Lemon8 would be affected by such legislation, it is something for ByteDance to keep in mind as they seek to expand their presence in the US.
ByteDance’s Plans for Lemon8
Despite the potential challenges, ByteDance is forging ahead with Lemon8. The company has not yet revealed its plans for growing the app, but its general counsel, Erich Andersen, has noted that Lemon8 is still in its startup phase. As the app gains popularity, ByteDance will likely continue to invest in its development and marketing to attract more users.
With the launch of Lemon8, ByteDance is further expanding its presence in the social media world. The app’s features and similarities to TikTok make it a natural choice for users who enjoy short-form videos and browsing content. While potential legislative challenges loom on the horizon, ByteDance’s investment in Lemon8 shows its commitment to building a diverse portfolio of successful apps. As the app continues to gain traction, it will be interesting to see how ByteDance navigates the ever-changing social media landscape.
