Since the debut of Mattel’s first blonde-haired Barbie in 1959, leading up to the forthcoming “Barbie” movie, the legendary petite-footed doll has continued to captivate generations of admirers at the newly opened “Realm of Barbie” immersive experience in Los Angeles.
This adventure isn’t solely for young girls, emphasized Lucy Treadway, producer for Kilburn Live, the company responsible for constructing the life-size replica of Barbie’s Dreamhouse.
“It’s for adults as well,” Treadway mentioned during an interview. “Watching people’s reactions as they enter is truly entertaining. Their jaws drop in awe, regardless of age.”
Treadway also stressed that gender is irrelevant, as little girls and boys shriek joy upon arrival.
Visitors can roam through various rooms in the 20,000-square-foot venue, showcasing Barbie’s diverse occupations and hobbies and a wide range of dolls that promote inclusivity.
“The message is that you can be anything, and it’s precious for children to step into a room, see astronaut Barbie, and discover all the unique career possibilities they may never have considered,” said Treadway.
Over time, she added that the dolls have come to symbolize inclusivity, conveying the message that children from all backgrounds have limitless potential.
At the “Realm of Barbie,” enthusiasts are encouraged to express their fashion sense through the viral “Barbiecore” trend, featuring feminine pink ensembles and accessories.
This fashion phenomenon gained traction in 2022 when celebrities like Margot Robbie (star of “Barbie”), Zendaya, Lizzo, Florence Pugh, and Anne Hathaway donned themed attire at events leading up to the release of the “Barbie” live-action movie in July.
Furthermore, visitors can purchase Barbies and Barbiecore accessories at the “Realm of Barbie,” offering an abundance of choices for customers to embrace their passion for the Barbie universe fully.
In addition to the fashion elements, the “Realm of Barbie” experience provides visitors with interactive activities, allowing them to immerse themselves in Barbie’s world. There are hands-on workshops where guests can learn about various careers, hobbies, and skills and participate in creative activities inspired by Barbie’s interests.
Photo opportunities abound throughout the venue, allowing fans to capture unforgettable moments with life-size Barbie installations and picturesque backdrops. A dedicated area for hosting Barbie-themed events, such as birthday parties and special celebrations, adds extra excitement for guests.
The “Realm of Barbie” experience promotes environmental sustainability and social awareness. The venue showcases eco-friendly Barbies and highlights initiatives led by Barbie and Mattel to raise awareness about environmental conservation and social issues.
Moreover, the “Realm of Barbie” serves as a platform for empowering and inspiring conversations, as it hosts guest speakers and panel discussions featuring influential individuals who have broken boundaries and achieved success in various fields.
In summary, the “Realm of Barbie” experience is a multifaceted adventure that transcends generations, offering a unique, immersive, and inspirational environment for visitors of all ages and backgrounds. As the iconic doll continues to evolve and inspire, the “Realm of Barbie” stands as a testament to the enduring appeal and cultural impact of Barbie’s world.
