Several major professional sports leagues and media companies such as Fox and NBCUniversal have formed an alliance called the Coalition for Responsible Sports Betting Advertising.
The objective of this coalition is to guarantee responsible advertising for sports betting, with no intention of appealing to minors.
One of the key goals of the coalition is to control how sports betting advertising is presented to consumers. This includes recommendations to avoid excessive advertising, as well as marketing sports betting only to adults of legal betting age.
Core Principles Of The Coalition
The coalition has outlined core principles that it will adhere to in its mission to promote responsible sports betting advertising. This includes not promoting irresponsible or excessive gambling, presenting ads in good taste, and having strong internal reviews for publishers of sports betting advertising.
Efforts To Regulate Advertising Before The Government Steps In
The formation of the group follows the adoption of a new responsible sports betting marketing code by the American Gaming Association last month. The coalition’s intention is to self-regulate their advertising practices preemptively, in order to avoid government intervention.
Legal Sports Betting In The United States
Sports betting is currently legal in 33 U.S. states, plus Washington D.C. The industry has grown significantly in recent years, with more and more states legalizing it.
However, concerns over the impact of sports betting advertising have been raised, particularly with regards to its potential impact on young people.
The Need For Responsible Advertising
The Coalition for Responsible Sports Betting Advertising recognizes the need for responsible advertising and aims to promote this within the industry. By doing so, they hope to mitigate some of the concerns that have been raised about the impact of sports betting advertising, particularly on young people.
The Importance Of Self-Regulation
Self-regulation is becoming increasingly important in industries such as sports betting. By taking responsibility for their own advertising practices, the industry can help to ensure that they are perceived as responsible and trustworthy. This can help to mitigate concerns about the impact of sports betting, and potentially reduce the likelihood of government intervention.
Overall, the formation of the Coalition for Responsible Sports Betting Advertising is a positive step for the industry. By working together, major sports leagues and media companies can help to promote responsible advertising practices and mitigate some of the concerns that have been raised about the impact of sports betting on society.
With sports betting legal in a growing number of states, it is important that the industry takes steps to regulate itself before the government might step in and do it for them.
