Google’s 2023 top trending searches reveal a landscape rich with unexpected heroes and enduring icons. Moving beyond the familiar territory of pop star Taylor Swift, the year unfolded as a narrative of dramatic events and cultural shifts. The trends from the sports field to the silver screen reflect diverse public fascinations and concerns.
Topping the list in the “People” category was Damar Hamlin, the Buffalo Bills safety whose on-field cardiac arrest sparked worldwide concern. Jeremy Renner and Travis Kelce followed him, each with their own stories capturing public interest. Google’s data, as pointed out, doesn’t speculate on motivations, but the trends mirror the events making headlines.
Despite her massive following, Taylor Swift surprisingly did not feature in the top 10 Musicians list. This list was led by Jason Aldean, whose controversial single “Try That in a Small Town” ignited widespread discussions. However, Swift claimed the most-searched tour with her Eras Tour, beating artists like Beyonce and Olivia Rodrigo.
“Barbie” danced to the top in the movie world, surpassing “Oppenheimer.” For TV shows, “The Last of Us” held the number one spot, reflecting the growing interest in video game adaptations.
The “Passings” category was notably led by Matthew Perry, followed by Tina Turner and Jerry Springer, illustrating how celebrity deaths shape online searches. The feature “Hum to Search” found its anthem in “Seven Nation Army” by The White Stripes, underscoring its role in global protest movements.
List of Top Trending Searches in Various Categories:
1. People: Damar Hamlin, Jeremy Renner, Travis Kelce, Tucker Carlson, Lil Tay, Andrew Tate, Carlee Russell, Jamie Foxx, Danny Masterson, Matt Rife.
2. Passings: Matthew Perry, Tina Turner, Jerry Springer, Jimmy Buffett, Sinéad O’Connor, Ken Block, Tyre Nicholas, Lisa Marie Presley, Suzanne Somers, Bob Barker.
3. Actors: Jeremy Renner, Jamie Foxx, Danny Masterson, Matt Rife, Pedro Pascal, Jonathan Majors, Sophie Turner, Russell Brand, Ke Huy Quan, Josh Hutcherson.
4. Movies: Barbie, Oppenheimer, Sound of Freedom, Everything Everywhere All at Once, Guardians of the Galaxy Vol. 3, The Super Mario Bros. Movie, Creed III, John Wick: Chapter 4, Five Nights at Freddy’s, Cocaine Bear.
5. Musicians: Jason Aldean, Ice Spice, Oliver Anthony, Peso Pluma, Joe Jonas, Sam Smith, Matt Healy, Kellie Pickler, Kim Petras, Sexyy Red.
6. Songs: Try That In A Small Town – Jason Aldean, Rich Men North of Richmond – Oliver Anthony, Unholy – Sam Smith and Kim Petras, Ella Baila Sola – Eslabon Armado and Peso Pluma, Boy’s a liar Pt. 2 – Ice Spice and PinkPantheress, Kill Bill – SZA, Cruel Summer – Taylor Swift, Margaritaville – Jimmy Buffett, Bzrp Music Sessions, Vol. 53 – Shakira, vampire – Olivia Rodrigo.
7. TV Shows: The Last of Us, Ginny & Georgia, Queen Charlotte: A Bridgerton Story, Daisy Jones & The Six, Wednesday, That ’90s Show, Kaleidoscope, Beef, The Idol, The Fall of the House of Usher.
8. Hum to Search: Seven Nation Army – The White Stripes, Kill Bill – SZA, Ballin’ – Mustard, Tom’s Diner – AnnenMayKantereit, Until I Found You – Stephen Sanchez, Flowers – Miley Cyrus, Barbie Girl – Aqua, Shinunoga E-Wa – Fujii Kaze, Believer – Imagine Dragons, Wellerman – Nathan Evans.
The Google Search Trends 2023 serves as a cultural barometer, capturing the essence of a year marked by remarkable events and transcendent figures. From Damar Hamlin’s recovery to the enduring popularity of Taylor Swift’s tours, these trends paint a vivid picture of our collective curiosities and concerns.
