The grand finale of your summer might be orchestrated by none other than the Rolling Stones.
Hints of a fresh album from the iconic British rockers seem to have been dropped in a faux advertisement for a window repair service, featured in a local London publication.
The ad, spotted in the Hackney Gazette, initially strikes as a standard promo for a business named Hackney Diamonds. However, a closer look reveals it is sprinkled with nods to the band’s iconic tracks.
“Assuring you satisfaction with our dedicated team. Cry out for shelter, and we’re here for your broken panes,” the ad teases.
Dialling the number from the ad plays a pre-recorded message: “Greetings from Hackney Diamonds, your glass repair experts. Stay calm, let us handle the breaks.”
Hackney Diamonds’ alleged inauguration in early September is sparking speculations among fans, hinting at a possible album drop.
Although the Stones haven’t officially commented on any forthcoming album – speculated to be titled “Hackney Diamonds” – fans are spotting multiple clues. The Hackney Diamonds’ website, for instance, employs typography akin to the band’s 1978 “Some Girls” album. The signature Rolling Stones’ lips emblem replaces the dot over the letter “i” in “Diamonds”, and a subtle nod to the band’s inception is made with a “founded in 1962” note. The biggest giveaway might be the site’s privacy policies, which match those of Universal Music Group, the Stones’ record label.
If the speculations hold water, this album would mark the 31st for the Stones, and the first since we lost their drummer, Charlie Watts, in 2021.
As the music world eagerly awaits official confirmation, the genius marketing ploy, if it is indeed tied to the Rolling Stones, showcases the timeless creativity of a band that’s been capturing hearts for over six decades. The legacy of Charlie Watts resonates, and it will be interesting to see how the band’s sound might have evolved in this post-Watts era. One thing’s for certain: the world is always ready for another Rolling Stones masterpiece.
