In the heart of Pristina, Kosovo, a unique initiative transforms everyday bras into potent symbols of support for women battling breast cancer. Spearheaded by local artist Ermira Murati, this project brings women together to donate their bras, which are then repurposed into bags and sold to raise funds. In its fourth consecutive year, the “Shliroj Cicat” (“Free the Boobs”) campaign continues to spark both conversation and controversy, all while raising awareness and much-needed financial aid for breast cancer survivors.
A Bold Vision: Turning Bras into Bags
On a bright October day, women in Kosovo line up to contribute their bras to the cause. These donated items are crafted into colorful bags later showcased on social media. The funds generated from these sales go toward purchasing mastectomy bras and other essential items for women who have undergone breast cancer surgery. “You can wear your bra as a bag,” says Murati, emphasizing the deeper meaning behind the transformation. “This means you can use them in another way and even more meaningfully.”
Overcoming Criticism in a Patriarchal Society
While the initiative has gained support from many women, it hasn’t been without criticism, particularly in Kosovo’s patriarchal and predominantly Muslim society. The campaign’s logo—a cartoon-like drawing of a breast—has drawn mixed reactions. However, supporters like Shkurte Kafexholli stand firmly behind the cause. “We are here to support ‘Shliroj Cicat,'” Kafexholli proudly stated, showing solidarity with the movement.
Provocative Art with a Purpose
Murati is no stranger to controversy. Known for her provocative art, she has previously stirred public debate with projects such as a display of two men in Albanian national dress kissing or another featuring a Kosovo and Serbian leader sharing a kiss. Her latest initiative challenges societal norms while addressing a pressing health issue. “What I am doing is very provocative,” Murati acknowledges, working in her studio near Pristina’s main mosque. “It does not create a lot of comfort for many people.”
Breast Cancer in Kosovo: The Bigger Picture
According to Kosovo’s health ministry, 547 new cases of breast cancer were recorded in 2022. This alarming statistic underscores the importance of initiatives like “Shliroj Cicat,” which raise awareness and provide practical support to women in need. The project gives women a voice in a society where breast cancer awareness is often under-discussed, using art as a medium to provoke thought and inspire action.
In a world where breast cancer continues to affect millions of women, projects like Murati’s are crucial in promoting both awareness and support. Her bold and creative approach highlights the power of art to drive change in communities. As Murati stated, “It may not be comfortable, but it is necessary.”
