In an era where “Barbie” isn’t just a toy but a global phenomenon, the collaboration between Hollywood star Margot Robbie and stylist Andrew Mukamal has set a new benchmark in fashion. Their journey, culminating in the billion-dollar success of the “Barbie” movie, has been encapsulated in the fashion photo book “Barbie: The World Tour.” The book is a vibrant celebration of the custom fashions Robbie donned during the movie’s press tour, each piece a testament to the Barbiecore aesthetic that has captivated the world.
Andrew Mukamal, the visionary behind these iconic looks, shared his inspiration on Instagram, stating, “This book was an idea I had in my living room when I started dreaming about Margot’s wardrobe for the ‘Barbie’ press tour in March 2023.” His dream rapidly materialized into a grand project, capturing Robbie in an array of stunning outfits, from a pink Chanel suit reminiscent of Barbie’s timeless style to custom pieces by Armani and Schiaparelli, reflecting the essence of Barbie in every stitch.
The press tour was a whirlwind of glamour, with Robbie and the team making stops in major cities around the globe. Each outfit was a nod to Barbie’s extensive wardrobe, seamlessly blending nostalgia with high fashion. Despite the unexpected shortening of the tour due to the SAG-AFTRA strike, the collaboration with renowned photographer Craig McDean ensured that Robbie’s looks were immortalized, capturing the essence of Barbie from Los Angeles to London.
Margot Robbie, embodying the spirit of Barbie not just on-screen but in every public appearance, shared her perspective with Variety, highlighting the immersive nature of the “Barbie experience.” She emphasized the intentional crafting of the movie’s marketing campaign, aiming to engage the audience from inception, creating an experience beyond the cinema.
As the book prepares to grace shelves on March 8, published by Rizzoli, it promises to be an homage to Barbie lovers and fashion enthusiasts alike. With contributions from Edward Enninful, Margaret Zhang, and Greta Gerwig, “Barbie: The World Tour” is not just a fashion photo book but a narrative of joy, creativity, and unapologetic boldness, mirroring the very essence of Barbie herself.
