In a move that has set social media abuzz, Nintendo and Lego have hinted at an exciting collaboration, possibly launching a series of Lego sets themed around the beloved video game Animal Crossing. This partnership, speculated since August, gained momentum, with both companies teasing their fans with cryptic posts and a shared video. Amidst the speculation and excitement, here’s what we know so far.
Though shrouded in secrecy, the partnership between Nintendo and Lego has sparked immense interest among fans of both brands. On Thursday, Nintendo’s announcement on X (formerly Twitter) enthusiastically proclaimed, “Welcome to … LEGO Animal Crossing!” This was echoed by Lego on Instagram, heightening the anticipation.
Accompanying these announcements was a brief 11-second video, which, though scant on details, was a nostalgic nod to fans of Animal Crossing. It featured Lego renditions of popular characters from the Nintendo Switch game, including the business-savvy raccoon Tom Nook and the ever-helpful dog Isabelle.
Despite the excitement, details regarding the specifics of this collaboration still need to be discovered. Neither Nintendo nor Lego have disclosed information about these Lego sets’ potential designs or pricing. Inquiries from USA TODAY seeking more details have yet to elicit a response from either company.
This collaboration, however, is different from Nintendo’s first venture in leveraging the Animal Crossing franchise through partnerships. A notable collaboration in 2021 with Build-A-Bear Workshop saw the release of plush versions of Tom Nook and Isabelle, along with game-themed accessories. The game’s integration into a Monopoly board game further highlights its cultural impact.
The timing of this partnership is especially significant considering the immense success of Animal Crossing during the COVID-19 pandemic. Released in 2020, the game offered a tranquil, engaging world that resonated deeply with players worldwide, contributing significantly to the Nintendo Switch’s status as the top-selling video game console in 2021. Its induction into the World Video Game Hall of Fame the same year is a testament to its widespread acclaim and impact.
As we eagerly await more details from Nintendo and Lego, the prospect of Animal Crossing-themed Lego sets brings a new dimension to fan engagement. This collaboration not only celebrates the enduring legacy of Animal Crossing but also marks a new chapter in the synergy between video gaming and creative play. Stay tuned as we continue to follow this exciting development.
