Pantone has unveiled its 2024 Color of the Year in the ever-evolving palette of our world, casting a warm, comforting glow over the forthcoming year. The selection, PANTONE 13-1023 Peach Fuzz, is more than just a colour; it’s a statement of empathy, compassion, and a collective yearning for togetherness in times of uncertainty. This velvety, gentle peach, as described by Pantone, is set to enrich minds, bodies, and souls with its all-embracing spirit.
Pantone’s choice comes when the world grapples with various forms of turmoil. The company acknowledges the growing need for “nurturing, empathy, and compassion” and imagines “a more peaceful future.” This year’s hue is not just a colour but a symbol of sanctuary and togetherness, embodying a “fresh approach to new softness,” per Pantone’s press release. The subtly sensual Peach Fuzz brings feelings of tenderness, care, community, and collaboration.
Leatrice Eiseman, the executive director of the Pantone Color Institute, describes this cozy peach hue, nestled between pink and orange, as an air of calm. It offers a space to “be, feel and heal,” flourishing in moments of solitude or the company of others. Eiseman emphasizes the colour’s ability to impact well-being, providing peace and a comforting presence of tactility and warmth.
Marking the 25th anniversary of the Pantone Color of the Year program, which began in 1999 with PANTONE 15-4020 Cerulean Blue, Pantone reflects on how each year’s colour represents the mood and attitude of consumers globally. The program has grown into a cultural icon, echoing global cultural shifts through the language of colour.
Laurie Pressman, Vice President of the Pantone Color Institute, notes that this year’s colour highlights an increased focus on community, with people reevaluating their life choices and prioritizing closeness with loved ones. Pressman sees Peach Fuzz as a warm, welcoming embrace that conveys compassion and enriches the soul. As the program looks forward to future years, it inspires designers and colour enthusiasts worldwide.
As we enter 2024, PANTONE 13-1023, Peach Fuzz is a beacon of hope and comfort. It is a colour that adorns our surroundings and cradles our collective spirit in its nurturing embrace, fostering a world filled with more empathy, understanding, and unity.
