The illustrious Victoria’s Secret fashion show, a hallmark of glitz and glamour, is back with a twist in 2023. Venturing into a new realm, the fashion giant has transformed the iconic runway show into a captivating blend of documentary and runway extravaganza, with “Victoria’s Secret: The Tour ’23” available for streaming since September 26th on Prime Video. But that’s not all. With a spotlight on inclusivity, the fashion event has transitioned into a more empowering future, heralding a new era for the brand. Here’s everything you need to know about this revolutionary reincarnation.
When CFO Tim Johnson first announced the news of the show’s return, anticipation surged. “Victoria’s Secret: The Tour ’23” was not merely a fashion show but a representation of the brand’s evolving identity. A spokesperson from Victoria’s Secret & Co. expressed to POPSUGAR, “As we’ve previously shared, our new brand projection and mission will continue to be our guiding principle. This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today.”
The gala screening in New York City on September 6th wasn’t just another premiere. A star-studded pink carpet event featuring the film’s cast was coupled with breathtaking musical performances by Doechii and Goyo. For those intrigued by the fashion collections, the show offers a deep dive into the craftsmanship of the VS20—this global group of creatives designed collections inspired by Bogotá, Lagos, London, and Tokyo vibrancy. Iconic models, including Hailey Bieber, Naomi Campbell, and Julia Fox, were captured walking down the runway. Julia Fox’s debut in the show caught significant attention, especially with her yellow minidress crafted by VS20 Lagos-based designer Bubu Ogisi.
As for the age-old symbol of Victoria’s Secret – the Angel, it’s been gracefully retired. Instead, the spotlight is now on the VS Collective, a diverse group of pioneering women. Stars like Priyanka Chopra, Naomi Osaka, and Valentina Sampaio are part of this movement, symbolizing the brand’s commitment to diversity and leadership.
For those wondering about the 2019 show’s cancellation, the brand faced challenges due to a perceived lack of body diversity, dwindling ratings, and troubling allegations behind the scenes. This hiatus allowed the company to reevaluate and reinvent.
One of the key highlights of the “Tour ’23” is Doja Cat’s performance. Donning edgy lingerie, the 27-year-old singer captivated viewers with her recent tracks. Additionally, the show introduced brand partnerships featuring well-known faces like Emily Ratajkowski and showcased four distinct fashion collections. Lastly, the archive collection inspired by the show is available on Amazon and VictoriasSecret.com for those looking to own a piece of this fashion legacy.
The “Victoria’s Secret: The Tour ’23” celebrates fashion and is a testament to the brand’s commitment to adapt and redefine its place in the modern world. With inclusivity at its core and a focus on empowering voices, Victoria’s Secret is all set to take the world on a fresh and invigorating journey.
