This fall, the iconic and controversial Victoria’s Secret Fashion Show is set to make its grand return after a five-year break. The brand, a staple in the fashion world since 1995, canceled the show in 2019 amidst declining viewership and a series of controversies. Victoria’s Secret is ready to hit the runway again with a fresh perspective that reflects the brand’s new direction.
A New Era for Victoria’s Secret
Victoria’s Secret recently made the official announcement on Instagram, sparking excitement and conversation among fans. “We’ve read the comments and heard you,” the brand posted on Instagram Reels. “The Victoria’s Secret Fashion Show is BACK and will reflect who we are today, plus everything you know and love—the glamour, runway, wings, musical entertainment, and more.” This statement marks a turning point for the company, which is focused on regaining its spot in the fashion world while showcasing a more inclusive and modern vision.
In an interview with People, a Victoria’s Secret representative added, “The 2024 Victoria’s Secret Fashion Show will deliver precisely what our customers have been asking for—the glamour, runway, fashion, fun, wings, entertainment—all through a powerful, modern lens reflecting who we are today.”
The Glamour and Fame of the Past
In its heyday, the Victoria’s Secret Fashion Show was a dazzling display of beauty, talent, and spectacle. Supermodels like Adriana Lima and Behati Prinsloo graced the runway, while pop stars such as Taylor Swift and Halsey performed to millions of viewers around the globe. The show became an annual event where music, fashion, and fantasy came together in an unforgettable 42-minute special. However, the shine began to fade in 2018.
Controversy and Cancellation in 2019
Despite its immense popularity, the 2018 show marked the beginning of Victoria’s Secret’s downfall. Viewership dropped significantly, attracting only 3.3 million viewers compared to 5 million the previous year. Adding to the struggles, Ed Razek, then Chief Marketing Officer of Victoria’s Secret’s parent company, L Brands, sparked outrage when he told *Vogue* that transgender models did not belong in the show. “Shouldn’t you have transsexuals in the show? No. No, I don’t think we should,” Razek remarked, adding, “Well, why not? Because the show is a fantasy.”
Amidst growing backlash and plummeting ratings, the 2019 show was officially canceled. L Brands wanted to “evolve the marketing” of Victoria’s Secret and distance the brand from its past controversies.
A Fresh Start or More Challenges?
As Victoria’s Secret prepares for its return to the runway, the brand faces the challenge of winning back viewers and addressing its controversial history. The company’s reputation took a serious hit, from its ties to billionaire Jeffrey Epstein to insensitive remarks about inclusion. However, this time around, Victoria’s Secret promises a show that will embrace change and celebrate diversity.
The brand’s representative said, “We’re thrilled to share a women-led articulation of this iconic property later this year!” As the world watches, only time will tell if Victoria’s Secret can successfully reinvent itself and reclaim its spot as a leader in the fashion industry.
A New Chapter Begins
The return of the Victoria’s Secret Fashion Show is highly anticipated, but it’s clear the brand has learned from its past. With a fresh perspective and a modern lens, Victoria’s Secret hopes to capture the hearts of its audience once again. Stay tuned for the show’s return later this year, as it promises to be a spectacle.
