In a surprising turn of events, the irreverent feminist website, Jezebel, is making a comeback just weeks after its closure. The digital pop culture publication, Paste Magazine, based in Atlanta, has announced its acquisition of Jezebel.com from G/O Media, the parent company that had shuttered the beloved platform.
Jezebel, founded in 2007 by Gawker Media, had garnered a dedicated following for its sharp commentary on gender politics and edgy coverage of pop culture. The site’s unique voice and storytelling commitment made it an iconic presence in the media landscape.
Paste Magazine’s Founder and Editor-in-Chief, Josh Jackson, wasted no time in securing an all-cash deal for Jezebel after it was closed down. The site is set to begin publishing again as early as this week, with a renewed sense of purpose.
One of the crucial aspects of this revival is Paste Magazine’s commitment to retaining the essence of Jezebel. The publication is actively searching for a new editor-in-chief, prioritizing former Jezebel staff members to ensure continuity in content and perspective.
Jezebel had earned recognition not only for its coverage of political issues like abortion but also for its fearless takedowns of celebrity culture and the fashion industry. Topics such as “body shaming” and “rape culture” became part of the national discourse through the site’s unapologetic approach to these critical issues.
However, Jezebel, like many digital publications, faced challenges in recent years due to the decline in digital advertising revenue. Despite being part of the G/O Media portfolio since 2019, tensions with the parent company’s leadership eventually led to its closure.
G/O Media CEO Jim Spanfeller explained that the decision to close Jezebel was part of a broader restructuring effort to address economic challenges and adapt to a changing digital advertising landscape. He acknowledged the misalignment between Jezebel’s mission and audience and the broader network of G/O Media.
Despite the closure, Spanfeller remained hopeful about Jezebel’s future, stating that they had been working on the sale of Jezebel for months and were delighted that the site had found a new home with Paste Magazine.
The relaunch of Jezebel under Paste Magazine’s banner is a testament to the enduring appeal of this iconic feminist platform. It promises to bring back the critical information and unique content that readers have come to rely on, ensuring that Jezebel’s distinct voice continues to resonate in the world of digital media.
As Jezebel prepares to rise from the ashes, its revival serves as a reminder of the importance of spaces that fearlessly tackle vital issues, challenge norms, and provide a platform for diverse voices to be heard. The return of Jezebel is a welcome development for those who value insightful and unapologetic commentary on the issues that matter most.
