The Boy Scouts of America (BSA) is embarking on a transformative journey under the leadership of Roger Krone, a seasoned executive known for his expertise in technology and innovation. As the organization emerges from bankruptcy, Krone’s vision is set to revolutionize BSA by incorporating cutting-edge technology and fostering innovation.
Embracing Technology for Efficiency
Krone recognizes the potential of integrating technology to enhance the efficiency of BSA’s operations. One key strategy is the adoption of cloud technology for cost-effective upgrades of internal systems. This approach is particularly crucial as the organization emerges from bankruptcy and aims to operate efficiently within its non-profit framework.
Another significant move involves migrating member information to a cloud-based data lake, allowing BSA to connect with its extensive network of alumni, which includes nearly 100 million individuals. By using data analytics, BSA will gain valuable insights into membership trends, enabling more effective and targeted programming across various councils.
Revolutionizing Program Delivery
BSA is poised to evolve its program delivery methods to meet the expectations of today’s digitally native Scouts. This transformation entails a shift from traditional paper-based advancement and merit badge processes to electronic registration and downloadable handbooks. The goal is to engage with Scouts through modern channels, such as small screen devices and apps, aligning with their preferences and habits.
Krone emphasizes the importance of technology in training Scout leaders and disseminating information. By leveraging the ubiquity of cell phones among Scouts, BSA aims to offer content that resonates with its members.
Enhancing the Scouting Experience with Technology
Contrary to the traditional image of Scouting as unplugged and disconnected from technology, Krone envisions technology as an enhancer rather than a disruptor. For instance, by enabling Wi-Fi at high adventure locations like Philmont Scout Ranch, BSA can enhance the Scouting experience and help keep participants organized.
Cellphones, seen as both communication devices and tools for capturing and sharing Scouting experiences through photos and videos, play a dual role in this transformation. Scouts can connect with nature while they are out of cellphone range, experiencing undistracted moments.
A New Chapter for BSA
As Roger Krone takes the helm of the Boy Scouts of America, his vision for a technologically enhanced and innovative Scouting experience promises a new era for the organization. Drawing from his extensive background in technology and his own Scouting experiences, Krone aims to shape a future where BSA remains not just relevant but transformative in the lives of young individuals across the nation.
So, BSA’s embrace of technology and innovation under Krone’s leadership signifies a significant step forward for the iconic organization. With a commitment to preserving the core values of Scouting while embracing the benefits of modern technology, the Boy Scouts of America is poised for a bright and innovative future.
